REMA 1000, Scandinavian leader in food retail chooses Market Pay in-Store Payment solution for its points of sale.

Market Pay is proud to announce its collaboration with REMA 1000, a renowned Norwegian grocery retailer, to deploy its cutting-edge in-store payment solution across more than 1000 stores, through its Pay on Site solution.

Who is REMA 1000?

REMA 1000 is a Norwegian multinational soft-discount grocery chain owned by the Reitan Group (Reitangruppen). With their headquarters located in Oslo, Norway, REMA 1000 includes businesses in Norway and Denmark. The chain is based on a franchised discount concept, and renowned for its commitment to quality and affordability.

Since a few years, REMA 1000 holds an impressive 24% market share in the Norwegian grocery retail sector.

Enhancing REMA 1000's In-Store Payments

Market Pay is equipping REMA 1000 with a new fleet of state-of-the-art PAX Android A35 payment terminals, based on Nexo acceptance solution, allowing multiple payment methods and value added services relevant for a high-volume large grocery retailer such as REMA 1000. 

The solution supports local payment schemes, including the Norwegian debit card BankAxept, as well as international cards like Visa, Mastercard, and Amex. It also enhances loyalty management and shopping experience by enabling customer identification and rewards through their payment cards.

Innovative service features

Market Pay provides to REMA 1000 innovative key features:
- Market Pay's loyalty service, the “Loyalty Vault”, enabling REMA 1000 to offer exclusive benefits to its loyal customers without requiring separate loyalty cards, thanks to payment card-based identification.

- Online transaction data feed service, enabling REMA 1000 to automate its payment-related accounting processes and provide an online dashboard to its key stakeholders.

- Advanced management APIs, enabling REMA 1000 to create fully automated store and terminal management processes.

A fast and large-scale rollout of the solution

The deployment has already started, with nearly 700 stores set to be equipped gradually over the coming months. In total, 2000 terminals will be distributed, with an estimated transaction volume of around 200 million per year.

In the future, this partnership may extend to REMA 1000's Danish network and other REITAN affiliated brands operating in Finland, Sweden, and Denmark.

‘We are thrilled to collaborate with Market Pay to introduce advanced payment solutions across our stores. This partnership aligns with our commitment to providing convenient and seamless shopping experiences for our customers.’ - said Erik Marcus Torkildsen, Head of Payments at REMA 1000.