Pay Online

Optimize your conversion rate with a dynamic e-commerce platform

With Pay Online, you have a simple and secure e-commerce payment page that dynamically displays payment methods according to the purchase context, and is able to support you throughout your geographical reach.

Agnostic of payment acceptance solutions, it ensures high availability thanks to an intelligent switching between PSPs in case of problem.

The solution is easy to integrate, and our teams provide APIs and clear documentation to help you master the payment aspects.

Discover Pay Online and its features

Advantages of Pay Online

For merchants and their customers

Advantages for the merchant

Optimized conversion rate

With Pay Online, your payment page has several PSPs, one of which you select as the main one. If there is a problem with this one, a switch is made to prevent you from losing transactions and therefore turnover.

Adapted means of payment

By adapting to the purchase context (location, amount of the basket), Pay Online offers your customers adapted payment methods. Thanks to this, you are sure to offer the right payment method and thus increase your sales.

Fraud management

With Pay Online, you benefit from fraud management orchestrated by Market Pay with payment and payment scoring, among others.

Customer advantages

Wide variety of payment options

Thanks to a dynamic display of the means of payment, your customers find options adapted according to the context of purchase (amounts, geography,...)

A secure platform

To ensure a safe and secure experience for your customers, Pay Online undergoes regular security and regulatory updates.

Fluid path

The payment stage can be a barrier to purchase if the checkout process is not adapted. With Pay Online, offer your customers a fast and fluid path to maximize your conversions.

Get more information

THE MAIN FEATURES OF PAY ONLINE

To make e-commerce payment smooth and easy to manage

Acceptance of payment methods

With Pay Online, you can accept a wide range of standard and alternative payment methods to offer your customers maximum choice.

Acquisition of means of payment

CB, Visa, Mastercard, Bancontact... Pay Online allows the acquisition of a large number of payment methods in order to offer the best solution to your customers, everywhere in the world.

High availability

By leveraging multiple PSPs, the solution orchestrates automatic routing in the event of a problem and ensures the continuity of the online payment process.

Merchant Portal

You can view the details of your transactions, apply refunds or cancellations, or view reporting data.

Centralized fraud management

With Pay Online, you get the assurance of a secure platform with centralized fraud management, 3DS and DSP2 exemptions.

Payment methods

Challenges & solutions

You are confronted with several issues impacting your turnover and your results

Traffic disruption due to payment

When it comes to making an e-commerce purchase, the payment stage is one of the main obstacles to the final conversion. It's all about providing the smoothest and fastest possible experience. But when a problem occurs with your PSP (Payment Service Provider) and your site can no longer accept online payments, it becomes a double-edged sword.

On the one hand, the customer is frustrated and abandons his purchase, and the chances of him coming back later are low. On the other hand, you, the merchant, will lose a net amount of revenue for an indefinite period of time while waiting for the problem to be resolved.

With Pay Online, your e-commerce platform has multiple PSPs with one main one. If your main PSP has a problem, Pay Online dynamically routes to another PSP. Pay Online ensures that your service is highly available and prevents you from losing sales.

Lack of suitable means of payment

We all have our habits, and e-commerce payment is no exception to the rule. When a customer makes an online purchase, he likes to find his preferred payment method and pay with it, such as PayPal or Apple Pay for example. But if they are faced with unusual payment methods, they will have a harder time completing the payment step, and the chances of them abandoning the purchase become much greater.

With Pay Online, the platform offers payment methods adapted to the purchase context (customer profile, transaction amount). Your customers will find the payment methods they are used to using, increasing the chances of conversion and optimizing your conversion rate.

Geographical adaptation

A bad location of the buyer is one of the things that can lead a customer to abandon his purchase. Whether it's a border customer or a customer from another country who comes to your site, it's essential to know their location in order to offer them adapted payment methods.

If your customers end up with foreign schemes, beyond the fact that it is unlikely that they will use them to try to pay, their payments will not even succeed. This can lead to a loss of conversion and therefore a loss of revenue.

With Pay Online, your e-commerce platform recognizes the location of your customers and offers them local payment methods adapted to their needs, avoiding any drop in conversions.

Simple integration

Integrating an e-commerce payment platform is rarely an easy task. The merchant has to think about a lot of things and make sure to set up a reliable and secure system to offer a quality customer experience. Faced with all this implementation, it is understandable that some may feel scared at the idea of having to manage everything, whether it is the integration or the management of the tool throughout its use.

With Pay Online, Market Pay offers you a simple, fluid and independent integration of payment methods and payment providers.

Get more information

Client Cases

Want to learn more about Pay Online?

Would you like to talk to our sales team and find out how Pay Online can help your store grow?